About Us
Since 2014, we at MELA have been proving that fashion can be ecological, fair and yet affordable. Our journey began with a clear mission: to counter the conventional clothing industry and create sustainable alternatives.
What was once a small startup in Lüneburg, which started out with a single product – a basic T-shirt made from fairly produced organic cotton – has now become one of the leading providers of sustainable clothing.
Today, the team in Kassel consists of around 30 employees. Another 10 work in India.
You can find out what has happened at MELA over the last 10 years here:
MELA stands for sustainable fashion – without compromise. Because we are convinced that fairly and ecologically produced products should be as accessible as possible!
MELA is Hindi and means something like "acting together". Our products are produced ecologically in harmony with nature. At the same time, we maintain social and transparent partnerships and ensure fair payment for everyone involved. MELA personally selects its partners locally and is also subject to regular inspections by the Fairtrade and GOTS certification bodies. All products are Fairtrade and GOTS certified and therefore meet the highest sustainability standards in the textile industry. MELA impresses with a holistic sustainability approach for the entire range, from the cultivation of organic cotton to dyeing and fabric production to assembly.
Our mission:
We are convinced that the economy must and can make an active contribution to solving global ecological, social and economic challenges. The heart of our work is therefore personal and friendly contacts with our local partners in India. For us, transparency in the production of products and their quality are the focus. Together with our partners in India, we promote fair trade in ecologically produced products.
Our vision
Textiles should offer more than just good looks: We question the production conditions of the conventional industry and create sustainable alternatives that are produced fairly and ecologically.
MELA doesn't just want to produce eco-fashion for the niche market, but also makes sustainable textiles accessible to everyone. In this way, sustainable textiles will gradually make the leap from the niche to the mass market. We produce textiles with the highest sustainability standards. That's why we will integrate all products into the circular economy in the future. This means that materials can be used endlessly and we enable a world without waste. In this way, MELA takes responsibility and creates the highest level of transparency for our customers through Fairtrade and GOTS certifications.